Article marketing is a no brainer when it comes to getting traffic to your website. It’s not difficult to work out why. When you are writing an article for article marketing you are writing in a way that will not only inform readers of your topic of choice but you are writing using words that are relevant to the subject matter. Words used in an article that are related to each other are called relevant keywords. (Just a quick note, I’ve just noticed that when I type, I spell relevant with an e ‘relevent’).
Relevant keywords are essential to a good article. Using 4 or 5 of them in an article will give it weight when being analysed to work out what to index the article under.
Lets say I am a blogger (which I am) and I am looking for some content for my blog (again, which I am) – when I go looking for articles in one of the many article directories; I type in what I am looking for (just like Google) and the directory will return what it thinks is the most relevant articles based on what you’ve typed in. If you have an article which has relevant keywords in the body of it – there is a much better chance your article will be selected by the blogger.
What has this to do with traffic? Quite easy – when the article marketer submitted the article to the article directory, there is an article author or resource box at the bottom. In that box the author writes a little bit about him or herself and includes a link back to either their personal website or if they are writing to give backlinks to a specific page of either their or someone else’s website it will contain a relevant link back or backlink to that website.
Article marketing loves bloggers. Bloggers are great people, they love good content on their blogs. Most of the time they will write the blog post themselves, however, if they want to fill in between posts they may decide to use articles from an article directory.
Article directories tend to be rather incestuous – they are very happy to take articles from other directories and add them to their arsenal. Some article directories even have the articles automatically added to their system with a script. This is all good. Not only do you get a nice, relevant link back from your original posting, you get links back from all the other copies of your article wherever it is.
This is good. Regular readers of a blog, if they like the article, will naturally go look at whatever else the person has written. That will bring you traffic. The other way you will gain traffic is by ranking better for a particular keyword phrase or relevant keyword in Google, Yahoo, Bing, Ask etc. This will make your site more relevant to searches on that relevant keyword or keyword phrase.
Let me explain that a bit more. Lets say you have 5 relevant articles out in the article directories using the relevant keyword related to your page (remember that an article or any link pointing to your site is only of value to the page it is pointing to. The total number of pages indexed for that relevant keyword throughout your site – it isn’t totaled up and analysed to give an indication as to what your whole site is about. You have to use in-site linking to point all the link power to wherever you want the love to go). Lets say that all those links throughout the web are now linking to your page on that relevant keyword or keyword phrase. Add them all up, these will be backlinks, relevant backlinks to give Google and the other search engines something to score your page against.
Nice concept isn’t it! Article Marketing is here to stay and it will drive traffic to your site – guaranteed.
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