Technology Toolkit

Article Marketing

Article marketing is becoming essential to SEO experts to ensure their websites rise to the top of Google. There is no better way to gain inbound links and prove to your customers that you’re in fact an expert in your field.

Here are some tips

Inbound Links – Probably the most important part of article marketing is the gains you will receive to your link popularity. When you provide quality content, there are numerous websites that want to add your work to your site. How does this benefit you? Simply when a site adds your article, they will include your links in your article. As most people know, the more inbound links the better. This is the name of the game in SEO. Always be sure to include one or two links in every article you write.

Write interesting content – Writing an article that no one wants does not help your cause. There are many spammers out there that write nonsense articles just to distribute them to a free article directory. Some low quality services will accept these articles but there is virtually no chance of the content being picked up by other websites. The total benefit of your work is one inbound link and one article that you hope your customers won’t see. Always take the extra time to make sure your article is well written and interesting.

What to write about – This is often the most difficult part of article marketing. The #1 rule is to add value to the article directory. If you do this, you’re guaranteed to help yourself. The more hits your article receives, the better your chances are to have the content picked up by other sites and blogs. There are many ways to go:

Solve a problem – Whenever you solve any type of problem, write a quick article about it. What was the problem? How did you solve it? Where did you find the information? The world is full of problems, fix them!

Share your knowledge – There is one thing all experts have in common, they know their industry. Writing a “how-to” article is one of the best ways to have your customers look at you as an expert. These types of articles are easy to write and people love to link to them.

Top 10 lists – People love these! The topic can be anything about your industry. For example – Top 10 benefits of X, Top 10 reasons to X, Etc… There are endless possibilities and using a bulleted list is one of the quickest and easiest ways to produce content.

Tell a story – This is a bit more difficult than the previous examples. However, a story about how a product, service or industry can help the reader is very powerful. Never write about yourself, nobody cares about you. Always address a problem that the reader could be having and suggest ways to fix it. A great way to format the how to, is with a numbered step-by-step guide. Try to be as detailed as possible and make your article read like an instruction manual.