Technology Toolkit

Hostgator web hosting is an example of a great web hosting company that has been able to ride a wave of positive public opinion in making a successful web hosting venture.

Many people have one sore point with what is otherwise a superior web hosting service, and that is Hostgator’s current domain registration system, which offers domains at a pricey $15 per domain. However, the biggest flaw in Hostgator’s system is not the price, but the lack of coherently meshing domain registration into their user console, instead almost hiding their domain registration offer.

Peculiar indeed. It seems almost certain that were Hostgator to add a domain registration for easy setup within their console, that among the the tens of thousands of Hostgator users many would opt to use it for convenience’s sake alone, and due to the trust and friendly disposition many webmasters have towards Hostgator today.

This is a situation that Hostgator should certainly take advantage of. Perhaps even an offer could be made to a larger, trustworthy domain registrar to resell their services to the Hostgator clientele. Streamlining this process could be a great addition to Hostgator’s services, and in the end a boon to Hostgator’s bottom line.

What could go wrong? Well, if you were to resell domain registrar services, and the support for that domain registration process is poor, it could reflect badly upon the Hostgator name. So, Hostgator should consider only a trustworthy and reliable service were Hostgator to use a reseller, or Hostgator complaints could emerge from it that lead to negative publicity, which Hostgator has managed to avoid quite well so far.

It is hard to say whether or not Hostgator is currently using a reseller that they trust. As it seems Hostgator has hidden their domain registration process under the “services” area, which is really quite hard to find, as it is at the bottom of the page, and one might not associate the word “services” with domain registration, considering Hostgator makes no mention of their domain registration services on the front page.

This seems odd, if not outright suspicious, almost as if Hostgator does not want to promote the very service it is offering! If that is the case, Hostgator should renegotiate with a reseller’s services that with whom Hostgator would feel comfortable offering their registration services to it’s customers.

By including domain registration somewhere on the front page, and again in the console with a streamlined process from adding registration into monthly billing or an instant charge, either way Hostgator could provide a valuable service to it’s customers and in turn, add an important new, consistent revenue stream.