Technology Toolkit

A call to action such as “call now,” “order now” and “click here” can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.

Here are examples of action words and calls to action you can use on your Web site, in your email and in other marketing materials.

- Click here to instantly order hand-drawn Copy Doodles online.
- Order NOW before all copies of this limited edition are taken! – Pick up your phone right now and call our toll-free number at 1-800-444-1234.
- To join, click the PayPal icon for the type of membership you desire.

Examples of a Call to Action That Includes A Benefit

- See a demo on how you can use hand-drawn Copy Doodles to spice up your sales copy. Click here to watch the video.
- Join our Club today to start enjoying immediate benefits, including discounted event prices, event emails, annual newsletter, members-only events and more!

Capture Your Visitors’ Email Address with a Call to Action

- Copy Doodle marketing. Save countless hours drawing hand drawn graphics. Free samples. Enter your name and email address in the form below.
- Ten hand-drawn copy doodles to increase your Web sales immediately. Sign up now to get this $39 value FREE!
- Fill in the form below to subscribe to O, The Oprah Magazine for up to 78% off what others pay on the newsstand. That’s like getting 19 issues FREE!

Here’s other information you may consider posting on your Web site or in your ezine with a call to action.

Solicit Content, Participation and Feedback

- If your site offers information for webmasters, submit it today! We are interested in articles and tutorials about Web design and Internet marketing.
- Email us if you have resources our visitors can benefit from.
- Please report any additions, corrections, or dead links by sending an email to (your email address)
- Please send your comments about this ezine to (your email address)

Get Additional Exposure from Other Web Sites

- Recommend this site to your friends!
- Please forward this ezine to your friends and associates. Please keep the copyright notice intact.

A “Call to Action” is one of many strategies successful copywriters use. This proven copywriting technique can substantially increase your Web profits . . . so start using action verbs in your Web site!