There is a growing trend in site development that may be worth a closer look. Many enterprising individuals are finding that content can be a commodity worth monitizing.
What you may find interesting is many of these individuals have nothing to sell site visitors. They have no products and they sell no services. So how do they make money?
Find a Niche
The first step is to identify an underutilized niche that you can provide content for. This may be a niche you have a personal background in or it could be something you hire a writer to construct material for.
Delay Going Live
You shouldn’t take your site live until you’ve developed a core set of articles for the topic of your choice. This creates a better impression among search engines and provides a greater impact among early site visitors.
Flood the Niche
Work at providing regularly updated niche content. Keep Search Engine Optimization (SEO) in mind and explore the topic from multiple angles. New content on a consistent basis will allow the site to be well ranked by search engines.
Insist on Neutrality
Cover the topic from multiple angles and make a bold claim that you are not attempting to sell any specific product or offer an opinion on a singular course of action. Then keep your word. Present opposing points of view and any new research in the field your site was developed to discuss.
Invite Feedback
Work to include a feedback option for visitors. In most cases you will not need to concern yourself too much with their point of view. You may, however, keep an eye out for spamming feedback.
Long Range Planning
You will need to plan to make at least a six-month commitment (a year is better) to the maintenance and updates needed for this site. The reason for this is the site may not make much money during this time period. It can become easy to believe all the hard work is useless. Hang in there. Given enough time your site will get noticed.
How Do You Make Money This Way?
You will want to monetize this site with the use of banner and text-based PPC (Pay Per Click) advertising. By linking topic content with applicable advertising you provide visitors with opportunities to visit separate sites. Those sites pay you for the referral through the PPC links.
Don’t Stop at One Site
Some entrepreneurs are creating dozens of these sites. Many report income of $300 or more per month per site. While this may sound less than ideal think of this in terms of having as many as 25 or more websites. If you had 25 sites with an average income of $250 a month you could wind up with an annual income in excess of $60,000 and never actually sell anything.
Most of the costs associated with this venture will be in developing the website and then maintaining new information distribution.
A Few Steps
Find a suitable and memorable URL
Purchase the URL
Use low cost web builder and hosting to develop the site
Identify keywords or phrases and include them in every article
Use free articles, write your own or hire a writer
Be consistent
Be patient
Many business owners don’t fully appreciate the value of content. Others are using content to create a business devoid of an actual product. Behold the potential of the Internet.
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