Article marketing can improve your traffic, conversion rates and page rank. Here are a few different ways you can use articles to boost your business.

Article Marketing with Keywords

The biggest mistake people make when using articles to market their website is not using relevant keywords in the title of the article and in the body. For example “Blast the Fat Off” is a great title for a weight loss article but nobody uses that phrase “blast the fat off” when searching for weight loss. A better title would be “Tips to Lose Weight Fast and Blast the Fat Off.” People do use “lose weight fast’ or “tips to lose weight fast” when they search.

The point of using articles is to get a high ranking in the search engines for the article. People click on the article, read it, and then click on your website in the bio box link.

The second biggest mistake made when using articles for marketing is a boring bio box. Every article directory allows a short bio or credit box. Don’t put Jane Doe is the author of “Fantasy Romances.” Her website is XXX Use something like “If you’d like more tips on how you can spice up your romance visit Jane Doe at XXX

The third mistake is boring articles. You have about seven seconds to snag a reader’s attention. Use it wisely.

Article Distribution Service - Isnare or ArticleMarketer

Isnare distributes articles primarily to newsletter editors and websites for use in their newsletters. Articlemarketer distributes to online article directories. Use both services. Neither is very expensive and you hit two different targets. It’s great to have articles you’ve written included in newsletters. It gives you credibility and will generate traffic to your site. You also want your articles appearing in online article directories because that gives you back links. The articles will include a link to your site. The more links you have to your site, the higher search engines will rate you.

Articles and Guest Columns in Newsletters

Search for newsletters that focus on your topic. Write a brief article and include a short credit at the end. Email a request to the editor of the newsletter and ask if they would like an article on your topic sent to them each month. The editor will most likely say yes since they’re always looking for good material.

You don’t have to write a different article for each newsletter. Most of the time the subscribers won’t overlap.