What happens when you take the most popular technology and the fastest-growing technology, and you put them together? The answer is Internet television. In case you haven’t noticed, television is migrating rapidly from being just on a box in your living room to being on DVDs and now even on the Internet.

Unless you’ve been living under a rock for the last few years, you probably watch the video online. You’ve probably heard of YouTube. From holy watched maybe a television show or a movie trailer on a website. Is this common? Absolutely.

If you are someone who can’t get enough of watching programs on television, think about how Internet television will open up new options for free viewing. You can catch up with current news stories, watch real time sports action, keep up to date with stock market movements or enjoy a little light comedy. You are provided with a wide variety of entertainment possibilities that continues to grow, gaining in popularity every day.

There are a lot of great things about Internet television, and here’s a short list of a few of them:

1. Stations are available internationally. The Internet makes everything international, there is no such thing as time or distance on the Internet. Thus, if you want to watch the local news. In some other country, you absolutely can do that without leaving your house.

2. No additional hardware is required. In the past, watching television on your computer would require the fitting of a PC TV card but this is no longer necessary. Now just go to website like YouTube or Hulu and watch video until your hearts content.

3. Anyone with an Internet connection can watch. Broadband is everywhere now, and if you have access to even a local coffee shop with a WiFi connection. You can watch Internet television.

4. New channels are added all the time. Almost every major company that does anything with video is doing something online. NBC broadcasted the Olympics online. NBC and Fox partnered to create Hulu and you can watch all their shows on there. CBS and ABC sell their content on iTunes.

Internet television is not going anywhere. It’s going to just keep growing and getting bigger, until there is no real difference between the Internet and television. You’ll have all the content you want write your fingertips 24 hours a day 365 days a year. In fact, were well on our way to getting there right now.

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How large is that audience? Online music video sites get half a million visitors per minute worldwide. Young men are the most frequent online video viewers, but US Internet users of all ages are getting into the act.

Many online videos sites also offer lots of special features, such as social networking tools where visitors, musicians, singer-songwriters, bands and fans will create their own profile pages, upload photos, bios and video clips. They will make friends, create groups and forums, and interact with like-minded artists and fans worldwide. The social networking aspects of the online video communities bring users back day after day, with many visitors belonging to multiple sites, word of mouth pushes users’ from music site to music site looking for their next favorite song of video.

The best sites who offer online music videos offer a reliable place to go where the tools are easy to use and the sites’ content is updated on a regular basis by other users or the dedicated site owner. Some sites even offer artist interview segments which are rotated regularly.

All of this online video consumption naturally lends itself to exposure to online video advertisements. In fact, the OPA found that 80% of online video viewers have seen online video ads, and that overall, 52% took some kind of action after seeing an ad.

Actions included checking out the company Web site, searching for more information about the product featured in the advertisement, clicking the banner ad that accompanied the video, chatting up family and friends about the product and making a purchase. In other words, the OPA study would suggest that online video ads drive three primary types of actions — searching for more information, spreading word-of-mouth (online or in person) and purchasing.

Online advertisers have certainly figured out how to draw a crowd and then market their products and services directly through the same screen which provide the entertainment, which sounds a lot like TV. It seems that the behaviors associated with watching television also apply to the internet. If the content is good enough, they just might site through the commercials.