Technology Toolkit

Google search engine is used by millions of people every day to search information/find products, services/refer other factors. So, it is very much clear that if you want to increase your sales, you need to first increase your search engine ranking. Hence, it has become necessary for the website owners to use different SEO techniques to catch the top of the search engine. It sounds easy but the truth is that you need to follow some SEO tactics to increase your website visibility in search engines.

Here are 3 sure tips to improve your site ranking in search engine results page.

1] Keyword Research

The major role of your ranking is on the content that you post in your site. If you want to drive quality traffic, then you should be ready to offer quality content. The content should be written in such a way to impress the audience and attract the search engine spider. That is, you should create a valuable and informative content with proper usage of keywords. So, first you should do a vast research on the keyword that you are going to use in your content. Now, you have got keyword research tools, which helps you to pickup the best keywords in less time. You can also use free keyword research tool offered by google to do this job. Remember, the keywords you desire to use in your content should be most popular one but less competitive. Also look for the keywords that your competitors are using in their site and find out their performance. The keyword research will definitely help you to better your website ranking.

2] Title Tag

The title tag is necessary for your site as these small things attract the search engine spider to your site. Create the title tag with the keyword that you have found out after research. Try to add the keyword within few words of your title tag. The title length should be within 60 characters. Use H1 tags for the keywords as google can easily sense these keywords.

The keyword density is also very important for your content. It should not exceed the maximum limit of 5%. The ideal keyword density is 3 to 5% of the keywords and it is advisable to use the main keyword for every hundred words. Split the content into small paragraphs. The description tag of your site should force the visitors to view every page of your site.

3] Backlinks

There is no better way to create traffic to your site other than creating backlinks. Backlinks are very effective because, even without indexing your site, the google will come to know the details of your site. Always try to create quality backlinks. It is not necessary how many hundreds backlinks you are creating in a particular day, but make sure the backlinks are created through well doing sites and popular directories. There are numerous article submission directories where you can post articles and create backlinks. You can also exchange links with the sites that is similar to your niche.

Have you ever been in a situation where you think you are not making the most out of your telephone calls?

There is a way of communicating out there that can not only make your phone calls simpler, but also lead to you having access to a whole range of new facilities that can help you stay in touch.

Voice over Internet Protocol

VoIP is a way of using your existing internet connection to conduct your phone calls, without having to worry about the high costs. VoIP, simply put uses the internet to send out the phone signals rather than the traditional landline connections.

This means that your phone calls are made all through your internet connection, thus your phone bill will be kept down.

This means that the calls are cheaper for when you wish to communicate with people down the street or even people all over the world!But what are the benefits to getting VoIP rather than other means of making phone calls.

Features of VoIP

Firstly, there are the benefits of what you get by getting a VoIP subscription. By signing up with VoIP you can get many of the features that you would be charged for with traditional phone companies included in your package such as caller display, call forwarding and return. As well as this you can also benefit from never missing an all-important call with the improved voicemail service that VoIP provides.

In traditional phones, people leaving messages may have to wait days for you to get back to them if you are not alerted to the presence of the call.

With VoIP you can connect various email addresses to your VoIP service, meaning that any voicemail that is left on the phone line is automatically accessible from your email address.

As well as this, there are options to create more than one port for your phone calls. This means you can have access to multiple phone lines or virtual phone numbers which you can all manage through one single VoIP line. This makes the concept of VoIP appealing to the average person, as well as a family or business that is looking for multiple phone lines at any given time.

This means you will never miss out on that all important call.

A number that follows you everywhere

A service that can be particularly appealing is keeping your number the same wherever you sign in from across the world.

If you are a person always on the go, then this could be your saviour as you will never have to worry about telling people about your new phone number every time you go to a new location.

You can also decide on whether to keep your existing number, or a new one if you prefer, to save the hassle of moving over to a new number. So what are you waiting for? If you are interested in VoIP then the best place to go is to a service provider who can provide you with more information on how you can get VoIP today.

Are you looking for a way of making cost effective calls to India and beyond?

Have you found that the normal ways of making phone calls to the rest of the world are not cost effective?

If you are then you will be interested to hear about VoIP, a way of making long distance calls from around the globe for a more cost effective method.

Voice over Internet Protocol

Voice over Internet Protocol is a simple method of making your day to day calls in a cost effective manner.

Because the method utilises the internet to make the phone calls, you will not have to worry about increasing costs, with the package being previously discussed with the provider.

You can make all your calls through your connection without having to worry about how much you are using your service with unlimited calls being a great benefit with VoIP.

If you are making an important call abroad you never have to worry about how long you are on the phone, with the charges always being kept to the low.

If you are a businessman looking for a better way of making your calls, VoIP is for you too.

It is very simple to operate a single VoIP line, but also you will be able to set up multiple phone lines utilising the single VoIP subscription.

This means that you will be able to make multiple phone calls, all around the world in different locations using the one subscription.

This utilises the cost effective manner of VoIP, meaning you will never have to worry about making multiple calls, and enduring all of the cost that comes with the multiple phone calls.

Simplicity

The great thing about VoIP is that it is very simple to use and can make your calls more enjoyable with many of the facilities you will be able to use.

VoIP is very portable when it comes to making calls from any location that you wish.

If you are in an area that has a wireless net connection, you can be making calls from across the globe, from West to East with ease.

Due to the main component of the software being both a service provider package and a Wi-Fi phone, you will be able to make calls wherever you go, without having to lug around lots of hardware.

In terms of the VoIP phone, it could not be simpler to use.

There is a dialling tone, exactly the same as a traditional phone, and you will make calls in the same way that you have always made telephone calls.

No need to learn how to use lots of news hardware of software, you will know from the moment you start up (and if you don’t, the service providers are always there to offer support!).

So if you are looking to reduce the costs of your long distance telephone calls in a more cost effective manner but still keeping the simplicity of a normal phone call, look no further than VoIP.

When people in a business start thinking about Search Engine Optimization (SEO), Pay per Click (PPC) or Social Media (SM) they generally start by thinking how it can benefit the business.

That, of course makes sense, but some outside in thought is also a good idea – in other words, how do people use search? By starting from the point of view of the person doing the searching you would seem much more likely to create an effective solution.

So, firstly let’s look at how people use search.

SM (Facebook, Twitter etc) gets much of the publicity these days but search (and thus SEO and PPC) is still how most people find things on the web. 70% of web users have a search engine as their point of entry. Let’s face it when you want something now, waiting for ‘friends’ to reply just doesn’t cut it.

Having said that, recent research shows that social media is important in the purchase process. Friend’s opinions are valued.

Most people still start with search with 86% of them saying it is very important. People say they use it because of the quality and scale of information, habit or the fact that they have always used it, and because it’s easy to use.

In addition quality and depth of information available from search are cited as crucial reasons for using search versus social media.

Research by WebVisible shows that, when it comes to local search, search engines are the number one resource for finding local business information.

Method%

Search engines74

Print yellow pages65

Internet yellow pages50

Traditional newspapers44

Print white pages33

Television29

Consumer review websites18

Percentages are greater than 100 because respondents were permitted to select more than one answer

However, even though yellow pages still has a large following this research was carried out before Google’s latest changes (see our newsletter: November: Google Places search) and the trend is for greater internet use 78% use the Internet more today to find a local business than they did 2 years ago whilst 52% use directories less.

Other research, at Penn State University, has shown that most search queries can be classified into one of three categories:

• Informational – looking for a specific fact or topic

• Navigational – looking for a specific web site

• Transactional – looking to buy a particular product or service

The research showed that about 80 percent of queries are informational and about 10 percent each are for navigational and transactional purposes.

Search results

When it comes to search results everyone “knows” that searchers favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results. These findings were confirmed in the iProspect Blended Search Results Study by Jupiter Research.

According to this 70% of web users said they normally click on a link in the first page of results, while 92% chose a website from the first three pages. Over 90% will change the search term if they can’t find what they are looking for in the first three pages and 23% will start another search after looking at just the first page.

Research from De Vos & Jansen in conjunction with Checkit, has shown that people searching to buy viewed more search results and were more concerned with brands than information searchers.

Although restricted to searches for loans, a second-hand car, car insurance, airline tickets and an mp3-player it produced some interesting results:

• 98% viewed organic results

• 95% looked at the sponsored results at the top

• 31% the sponsored results on the right

• 9.2 search results were viewed before the first click. 6.6 organic and 2.6 sponsored at the top of the page.

• Searchers looking to buy viewed more results, 9.9 on average compared with 8.5 for information seekers.

• 10.4 seconds was spent on a page to view the search results. Organic results were viewed for 8.8 seconds and the sponsored results at the top and on the right were viewed for 2 and 0.2 seconds respectively.

• Buyers spent more time viewing results, 11.4 seconds compared with 9.4 seconds for searchers.

Why people click

The same research from from De Vos & Jansen found seven main motives as to why people click on or avoid a search result and these give some real clues as to what to put in your page titles and meta descriptions as well as your PPC adverts:

1. Familiarity and reliability. I know and trust your brand – especially for ‘transactional/buyers’.

2. Keyword(s) used in the query in the search result – especially for ‘informational’.

3. Position in the search results. The search engine is “telling me” to trust you.

4. The opportunity to read user experiences or to compare different products.

5. Indirect price information such as references to ‘low costs’.

6. Variety of products – “…even if you don’t have exactly what I want…”.

7. Consumers seem to avoid results with aggressive advertising.

Finally, research at NYU indicates that the presence of both organic and paid search listings has a positive benefit on click through and conversion rates:

• Click through rates were up an average of 5.1% when both paid and organic results were present.

• Conversion rates increased by 11.7%, when both were visible, compared to when only organic appeared.

• 54% of the total growth in revenue generated due to both ads being present was provided by paid search.

Launching a website is a good thing for many people. However, many people will start to have issues with not being able to operate the site properly because they are not getting any traffic around the site. That is when a person should be made aware about the positives of carrying out SEO in a proper manner. When they know about the positives of doing this they will see just how easy it is to operate a website and have it start to generate money for them.

Before doing anything like this a person should ensure that the server they are using is ready for traffic. Since this is will assist a site in having a jump in the search engine rankings a person should be made aware that they will start getting quite a bit of traffic to the site. If a server is not prepared then the site could get to much traffic causing it to go offline.

Something else that a person should do is know what kind of keyword they are targeting. This should help a person in determining just how easy it will be for them to rank highly on the search engines, but also will help them in figuring out how much work they need to do in building back links to the site.

One positive is this can help get a site ranked for a certain word. When a person does this they should see that the site will rapidly climb to new and staggering heights for that word.

Another positive is the site will get visitors from the search engines. Getting visitors from this source will be a great thing and one that will allow you to have more in the way of free visitors.

Something else that a person will see is the site can make them money. The site will make them money because they are not going to have to worry about spending money for the visitors that they are getting. Then they will see that the profit margin will increase drastically because they are only spending time priming it up for the search engines.

This is a great way for the site to get traffic for free. If a person is like many they know that free is always a good thing, but it may not be possible if this is not carried out on a site. That is when a person should be made aware that doing this is a great way for them to get the visitors that they need and the site will be free.

Trying to figure out the positives of SEO will be a good thing. However, a person should realize that without doing this the site that they are operating may not work at all. That is when a person should be made aware that this is easily the easiest way to keep a site operating for free and not have to worry about how they get the visitors that they need to have.