Technology Toolkit

Internet video marketing continues to boom, especially for small businesses with tight budgets. When done right, it is the perfect way for a small business to instantly look big for pennies on the dollar. Yes, sites like YouTube, Yahoo and the army of other video sites springing up like daisies in the spring, has ushered in a new online video revolution.

Video is perhaps the biggest change to happen to the internet since email. Online videos rushed on the scene a few years ago, but it is still in its infancy when it comes to web video marketing products and services.

Although online video marketing goes back almost 20 years, the most videos you see online comes from individuals simply recording and showing their personal opinions, experiences and funny moments. But because internet video marketing is still a new form of promotion, the best time to learn is now. People continue grow weary of email messages for many reasons.

One reason is people have grown so accustomed to email, making it harder for a sales message to stand out from the other emails they get daily. People have begun to experience what marketing professionals call ad blindness. This is where certain ads or style of ads become invisible or fail to grab attention. Why? Because the readers have grown used to seeing them, much like a blended background.

Another reason people are quickly growing weary of email marketing is because people get so much of it everyday. Most people don’t read their email with the idea of absorbing it, they quickly scan it to see what they want to keep and what they want to trash, don’t you? Reading email is more like a chore, which in turn makes it a bore for a growing number of people.

In fact, most people instinctively delete most email messages they receive before reading them, don’t you? In addition, with the multitude of dangerous virus, spam, spy ware and other evil email programs lurking out there people read their email with more caution and fear.

If you are an internet marketer, in order to fight spammers, the latest email filtering programs make it even more difficult to reach prospects with your message at all. Now, do you see why email marketing continues to grow tougher to do successfully everyday?

That is why internet video marketing is slowly filling the gap email marketing is leaving behind. The good news is it’s getting easier and easier to start a program for your own business, product or service.
You can easily separate yourself from your competition by posting a YouTube video marketing message, a message on one of the hundreds of other video sites or a video on your own site.

Internet marketing videos allow you to project the essence of your message to viewers mere words contained in an email message could never do. People are so used to watching videos now, especially if you’re target market is under the age of 40, it is easy to see why online video marketing is one of the fastest growing subjects on the internet.

Internet video marketing is rising as the one bright spot on the online scene. Like other businesses, the recession has hit the internet as well. Many companies are reporting sluggish sales and rising ad cost.

But because of what many call web video marketing many businesses are shaving hundreds, even thousands of dollars off their promotion cost each time they use it. Because of the popularity of internet marketing videos, people look more and more to them as an information source.

Because of the growing number of webs host that accept videos free, you can see why it is a smart marketing choice. In addition, people often pass or refer the videos to friends and family. This gives each video a chance to get in the hands and eyes of more people far beyond what you expect.

Alert marketers have used this new trend to deliver their product and service marketing messages. By doing it they are reducing their marketing cost and finding new markets to sell their products and services to.

Online marketing videos have the viral affect. For example, the ability for people to pass it on to friends and family and so on. The companies who do not use this powerful form of marketing will soon fall behind those who do.

Here is 3 of the tops reasons you should start an internet video marketing program now.

1. Currently the numbers are in your favor.
Although internet marketing videos are not brand-new, they are to most online marketers. Most still don not use it to sell products and services. And those who do, cannot do it effectively.

So, here is your chance to quickly separate yourself from most of your competition. It would surprise you how many people still depend on marketing products the same way they did 10, even 20 years ago. Why? Because know one has taken the time to show them new, more economical and efficient ways to do it better.

2. A Quick Way To Level The Playing Field.
Yes, if done right, a video for marketing can quickly level the playing field with your larger competitors. A well-made and well placed online marketing video can give any small business a credible image.

It is one of the quickest ways for a small business to look big that I know. Whether you do-it-yourself or have it professionally done, a video can instantly give your website personality and depth. Poll after poll continues to confirm people would rather watch a video message than read a written message, especially those people pressed for time.

3. Getting More User-Friendly.
It amazes me how shocked people are at how easy and economical it is to create high quality internet marketing videos. It is fascinating to see what a small video camera or even web cam and a few well placed can lights can do. Throw in a microphone purchased at a nearby Radio Shack and you will instantly have the magical tools to help you sell more products and services.

Yes, take the time to learn more about how to use internet video marketing to sell more of your products or services. You will soon discover it is the most economical way to niche market.

Free publicity is not just hype. There are many directions you can take that will give your service or product the public visibility you want and you will not have to use your charge card or open your wallet. You will, however, have to make some effort and give some of your time. If you want to consider your time as money then there is no free publicity. Even if you were interviewed on the Oprah program, the time spent being interviewed would then cost you. However, you would probably consider it time and money well spent.

Using this same reasoning, this is how you will figure out how much your free publicity is costing you. If the figure is too high, consider hiring someone to do it for you that will cost you less than using your time.

Email is one of your very best marketing tools that you have. Create a signature file. This is a short text file that’s automatically inserted at the end of every e-mail message that you send. It should contain your name and company, one line about what you do, phone number, e-mail and complete URL address. Make sure that you include the entire exact code and http, semi colon, forward slash, forward slash, in front of your URL and Email address so the reader can click on either of them and arrive at your web site or send you an Email.

Please, do not send spam and use Email wildly. You may consider sending announcements to people you know and to your list. If you are ready to spend some money you can rent a target list from an Email service. They capture Email addresses of people who have requested information for a particular interest area and are receptive to receiving information about that topic. I do not recommend this approach unless you are planning to hire a company to send tens of thousands of E-mails because the return is small.

However, you can look for Email discussion groups (listservs) that talk about your subject area. Contribute to the discussions and demonstrate how much expertise you have in the topic. You will make great contacts. Readers will be impressed with what you know. They will contact you and want to find out more about what you can offer to them. Check out Yahoo which has an extensive database of these groups. Google can also help you to search for groups in Usenet newsgroups

With all the different ways of making money online most people end up missing out on an amazing amount of opportunities, and rightfully so there’s just too many to keep track of. One method that has escaped many budding internet entrepreneurs is the system of Ecurrency arbitrage.

So what exactly is Ecurrency Arbitrage? In reality the system itself is not as complicated as the name implies. Most people know about arbitrage through its applications in trading stocks or even more commonly through sports betting.

This is a very fascinating concept that occurs when any given subject is assigned a differing value in its given market place. The profit is generated through the difference in values assigned to the item, or in betting this method allows you to place bets in a manner that will never lose you money, by playing varying odds against each other you can work out the perfect bet that will result in a profit even if you lose.

The difficulty in finding arbitrage opportunities varies on the market in which you are working in. For instance simple arbitrage opportunities in the financial markets are difficult to locate as any opportunity that pops up is quickly corrected by the market and the opportunity disappears. However there are many software programs designed specifically to locate these occurrences and do help traders find what they are looking for.

Now regarding the case of Ecurrency Arbitrage, this opportunity combines electronic commerce with the very basic principles of arbitrage. The way this method works is by leveraging the costs of generating electronic profits against the returns.

So for instance if a company is offering 3 dollars for a qualified lead an Ecurrency arbitrager finds the cheapest method for electronically generating that lead for that company and this difference in value of that internet traffic becomes the arbitrage opportunity. So if you can do what that company is asking for less than it is offering the difference will be your arbitrage profit.

What this boils down to for you is learning how to generate internet traffic which can then be converted into leads or sales for the companies paying you for it. This does require an investment of both money and time but the results can be staggering. Since the cost for internet traffic is not regulated like the financial markets are you can find Ecurrency Arbitrage opportunities that will yield profits of near fifty percent. This may sound unreasonable but these opportunities exist on a small scale but when done hundreds of times a day they yield six figure profits.

In reality this system is much less complex than it sounds and it does not require the advanced education necessary to make money from arbitrage in the financial and foreign exchange markets. It is just a combination of basic business skill with the boom of electronic commerce. Right now this market is ripe for anyone who knows how to manipulate the search engines and generate cheap internet traffic which bigger companies are unable or slow to do themselves.

Word of mouth sales is one of the very important facets of network marketing. The word of mouth sales can have two kinds of positive results:

– The first kind of sales is where the recipient of the product uses it and is very happy about the product and they tell about it to everyone else in the neighborhood or to people who are close to them. They tell everything good about it because it is really good. Finally, at least one in ten of those people who listen to these advertisements would eventually purchase it from wherever they can find it.
– The second kind of sales is where the recipient of the product uses it and is very happy about the product, and he/she is also happy about how you sold the product to them, and they tell about the product to everyone else in the neighborhood or to people who are close to them, and they recommend the person who is interested to eventually make the purchase from you.

Word of mouth sales is ultimately profitable to the MLM company whose products you are dealing with. Whether the end user gets it from you, or from some other affiliate or from some other marketing network of the company, the company is going to profit; However, when you are waiting to add points to your sales, there is no use for you, if someone who purchased from you advertises the product, but the recipient party gets the product from someone else. Though it is a profit to the company, you are not benefiting in any way.

In cases, where the person who makes the word of mouth sales is your down line in your MLM

(or)

If the person who is purchasing is going to make the purchase from one of your MLM down lines, you will have some indirect profit.

But what is the use, if sale takes place, but there are no points or profit to you?

The very critical part of word of mouth sales is not to have your client advertise your product by giving positive reviews, but “The ultimate success stays when the client comes back to you or your network marketing business down lines to make the purchase.”

How can you make this happen? This is where most people miss out. Failing to have the clients come back to you to make the purchase is a kind of sales loss.

You do the hard work of making the primary sales and all the secondary and tertiary sales gets scattered all over!

How can you make this happen? How can you have people return to you? When the product is mesmerizing and good, people go behind the product.

When the salesman is mesmerizing, informative and magnanimous the word of mouth sales of the product is made along with a recommendation to make the purchase from you.

You can achieve this only if you are personally an enthusiastic person who can touch the thoughts of people when you make the sale. Learn the art, and you are in your best routes to success.