Free publicity is not just hype. There are many directions you can take that will give your service or product the public visibility you want and you will not have to use your charge card or open your wallet. You will, however, have to make some effort and give some of your time. If you want to consider your time as money then there is no free publicity. Even if you were interviewed on the Oprah program, the time spent being interviewed would then cost you. However, you would probably consider it time and money well spent.
Using this same reasoning, this is how you will figure out how much your free publicity is costing you. If the figure is too high, consider hiring someone to do it for you that will cost you less than using your time.
Email is one of your very best marketing tools that you have. Create a signature file. This is a short text file that’s automatically inserted at the end of every e-mail message that you send. It should contain your name and company, one line about what you do, phone number, e-mail and complete URL address. Make sure that you include the entire exact code and http, semi colon, forward slash, forward slash, in front of your URL and Email address so the reader can click on either of them and arrive at your web site or send you an Email.
Please, do not send spam and use Email wildly. You may consider sending announcements to people you know and to your list. If you are ready to spend some money you can rent a target list from an Email service. They capture Email addresses of people who have requested information for a particular interest area and are receptive to receiving information about that topic. I do not recommend this approach unless you are planning to hire a company to send tens of thousands of E-mails because the return is small.
However, you can look for Email discussion groups (listservs) that talk about your subject area. Contribute to the discussions and demonstrate how much expertise you have in the topic. You will make great contacts. Readers will be impressed with what you know. They will contact you and want to find out more about what you can offer to them. Check out Yahoo which has an extensive database of these groups. Google can also help you to search for groups in Usenet newsgroups
no comment untill now