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Justin Scarborough founded Profit Program Reviews (http://www.profitprogramreviews.com) in order to help others interested in affiliate marketing sort out the valuable information from the many scams out there.

Choosing The Right Affiliate Program

Choosing the right affiliate products to promote has become a much more difficult task than in the past. Before retailers fully recognized the benefits of using affiliates to market their products, the choices for products to promote were not that extensive. If a marketer ran a website devoted to outdoor activities, there were probably only a handful of affiliate programs that fit that niche.

Today, the situation is much different. There are hundreds (probably thousands) of affiliate programs being marketed today in just about every imaginable product category. The incredible amount of choices has lead to the rise of affiliate program directories to help marketers find these products. The large affiliate networks such as Clickbank, Linkshare, and Commission Junction are as popular as ever and are offering more products to promote. Not everyone with a product to sell can afford to use these affiliate services, however, and many have opted to run their own private affiliate programs.

These private programs make up the majority of the listings in affiliate program directories and can represent excellent opportunities for affiliate marketers. Choosing the right programs and products can be a very tricky process, especially for those that are new to the business. If you are planning on joining a new affiliate program, there are several factors that should be taken into consideration before putting in the effort to promote their products.

One of the first considerations that comes to mind is the amount and type of commission that is paid for referrals. Most programs pay a percentage based on the referred sale price, but there are others that pay a set price per sale and some even pay for signups or other referral types. When selecting any affiliate product, make sure that the offered commission is high enough to justify using your valuable time and marketing capabilities to promote.

Another consideration is the payout threshold and timing. These are different for all affiliate programs and are very important to pay attention to. Each affiliate program will pay commissions on a payout schedule like the 1st and 15th of each month. Generally speaking, the more often the program pays commissions, the better. You should be very careful of programs that go two or three months between payouts. The payout threshold is often overlooked, but can be very important. The truth is that something like 85% of affiliate sales are referred by around 5% of affiliate marketers. That means that the other 95% are not cranking out sale after sale for any product. If a program has a high payment threshold, it could take a while to reach the required amount to be paid, if you ever do. I would try to target programs that have a threshold that can be met with only 2-3 referrals.

Each affiliate program will also have its own “cookie length”. This is the amount of time that your tracking cookie will stay on the computer of those you refer through your affiliate link. These cookie lengths can range from a single session cookie, all the way up to lifetime cookies. I would recommend against joining any program offering a cookie length of less than a few days. Preferably, you want this setting to be at least a month or longer. If the cookie length is too short, you can lose sales if the person goes through your link, but then goes back to buy directly from the vendor website a few days later.

The final and most important consideration when choosing an affiliate program is the quality of the product or products that you would promote. If the product has very little value for the price, it doesn’t matter what the commission is because you won’t sell any. This is all too often overlooked by marketers. Be sure to focus your efforts on products that you think you will be able to sell easily and stay away from products that are out of your general scope.

Marketing new affiliate products is fun and exciting, but it is important to make sure you are focusing your efforts on the right affiliate programs. By taking all of these factors into consideration before choosing a product to promote, you will be able to make a better choice of affiliate program which will hopefully result in more affiliate revenue for your business.

The Secret Marketing Weapon

It’s no secret that the world of online marketing is constantly evolving - but if you are looking to become one of the most successful affiliate marketers out there, you need to know how to separate brief internet marketing trends from those powerful methods that will help to generate a huge amount of income. After all, the time and resources that you spend on your business is absolutely indispensible, so don’t chase after marketing trends that will just leave you high and dry!

So what’s one affiliate marketing trend that you should pay close attention to?

Sounds a bit strange, but chances are you already use this online tool on a daily basis for your own personal use. That’s right, I’m talking about social networking sites.

Some of the more popular social sites, like MySpace or Facebook, got their start in the earlier part of the decade, and were mainly used by high school and college students. Yet once the networking power of these websites skyrocketed, business-savvy internet entrepreneurs began to see the potential green in discreetly advertising their products and services through these sites - and they haven’t looked back since! Just think about it this way: millions of people from all over the world log into their favorite networking site each day. As a smart marketer, you know that each person is a potential untapped client who could purchase your product, which means that you’ll be a richer marketer while protecting your valuable time and resources!

How’s that for an incentive to get started?

So if you want to make the jump towards marketing on social networking sites, just be sure to keep these expert tips and techniques in mind - you’ll be rolling in the dough soon enough!

Subtle is the name of the game. Remember, social networking sites weren’t created with advertisers and marketers in mind. This is why you should never blatantly promote your product on your profile page, as you’ll merely drive away your targeted audience. While social networking sites may be a reservoir of untapped potential, these people are not actively searching for your particular product or service - therefore, they won’t be as receptive to obvious advertisements.

Yet don’t be discouraged by this roadblock, as it’s quite easy to overcome: just remember to keep your page personal and engaging. That way, you’ll see far more success in keeping traffic on your page and directing it straight to your affiliate website!

Stay professional. Sure, there are tons of great games and applications that can be used on your social networking profile, but whatever you do, stay clear of them! It’s incredibly vital to maintain as professional of an appearance as possible, and nothing will undermine your credibility as a successful marketer faster than a profile full of bumper stickers or online quiz results. Think of your profile as a billboard for your affiliate products or services. Unsuccessful billboards are usually those that distract from the advertised product or service, thanks to a poor appearance or graffiti - so be sure to avoid this marketing trap and don’t “graffiti” your profile with these applications!

On the other hand… One of the applications that can lend a helping hand in generating tons of traffic to your website is a blog. If you don’t use blogs as part of your arsenal of online marketing tools, then listen up, because this is going to make you a ton of money! Savvy online entrepreneurs know that the key to a great marketing campaign is to establish engaging relationships with potential clients; after all, if you’re looking to establish longevity in the online marketing world, you need to make sure that your clients will want to come back and purchase your affiliate products again and again.

Blogs are a great tool to use in establishing important connections with clients because they allow you to interact with your audience in an engaging and personal way. Make sure that your posts are interesting and fresh (great blogs post at least two or three times a week), and are chock-full of relevant information that will intrigue your customers. Always be sure to end a post with a link back to your affiliate site, and try to answer as many comments as you can without spending too much additional time on your blog. Remember, your blog should not be taking up the majority of your workday, so if you find yourself devoting too much energy to it, scale back or hire someone else to manage it for you.

It’s easy to see that social networking sites aren’t just for students anymore. While some marketers may still shy away from the many business opportunities that these sites offer, don’t make this big mistake! Just remember to keep your profile as professional as possible and to interact and engage with your potential clients - and watch how fast your wallet will fatten from the profits!

The Affiliate Marketer’s Guide To Networking

Let’s face it - one of the greatest advantages to affiliate marketing is that you get to break away from the daily grind of the typical 9-5 job and work from home. No more cubicles, no more insane traffic jams and best of all, no more unfulfilling jobs that suck away at your valuable time! Instead, the only major choice you’ll have to face is whether you want to work for only a couple of hours or a normal workday. What pressure! Yes, being an affiliate marketer definitely has its rewarding perks.

Yet to become a really successful affiliate marketer- and we’re talking the kind who sees a six figure income year after year- there are some important rules to take away from your previous office job. Sure, you may have pursued affiliate marketing in order to have some freedom in your workday, but it’s absolutely vital to note that there is one particular lesson that you should take away from the 9-5 world: the importance of networking.

You may be surprised at how essential networking is to the success of an affiliate marketer, as it can be all too easy to remain anonymous thanks to the internet. That’s exactly why you need to reach out to your fellow marketers- some key contacts that you make today could really escalate your business in the future. Think of each fellow affiliate marketer as a means of reaching out to more clients, or learning of different tools and methods that can help you market your affiliate products or services more effectively.
Read on for more tips and tricks on how to network like the business pros in the 9-5 world!

Be aggressive. Don’t wait for other affiliate marketers to find you; rather, get out there in the online world and join some groups or forums with like-minded people. There are a ton of blogs out there for affiliate marketers, and each member is like an untapped source full of affiliate marketing secrets that you might not have even heard of or thought of before. If you really want to network like the pros, consider attending a national conference for affiliate marketers, where you can easily meet the best in the business. There was a recent summit in Boston for affiliate marketers with some big name speakers, so it’s definitely worth the time and extra money to get yourself to a local convention; after all, just think of all the great connections you’ll make just by speaking to some of the bigwigs of the affiliate marketing world!

Be professional. Except for the summit or convention here and there, most of your exposure to other affiliate marketers will be done online. Therefore, it’s absolutely essential to conduct yourself in the most professional manner possible. What does this include? First of all, avoid online and text speak at all costs! Although it may save you a few extra seconds, text speak is extremely unprofessional, and will make you look as though you’re still in high school. Most importantly, do not type in all caps! Typing in all caps is the online equivalent to yelling- and business bigwigs do not conduct their meetings through shouts and screeches. Just hold yourself to this rule: if you can’t see a Fortune 500 CEO doing it (for instance, would Bill Gates insert smiley faces all over his emails?) then you shouldn’t do it.

Follow up. Networking with other affiliate marketers is a lot like how your affiliate establishes important relationships with other clients: through relentless follow-up. That explains why email campaigns are such a vital part of the overall internet marketing process. So be sure to treat your fellow affiliate marketer like a client. Send emails with marketing tips, ask questions or just simply share an anecdote that is relevant to the affiliate marketing business. If you put in the time and effort to solidify the connections you’ve made through networking, then you’re setting your business up for great success- and lots of profit!

Don’t be afraid. If you’re on the shy side, then networking probably seems like a terrifying idea to you. Yet you have a distinct advantage over those in the 9-5 world because you don’t have to network face-to-face. Summon up the courage to ask a marketer a particular question, or don’t be afraid to be the first post on an affiliate marketing blog. You’ll be regarded as a leader, and will hopefully learn a few new things in the process!

Just because you’re working from home doesn’t mean that you should readily let go of the experiences and lessons that you’ve learned through working in the 9-5 world. After all, networking is an essential part of the growth of any business, whether it’s conducted in the “real world” or not- so take advantage of your valuable connections and apply your new knowledge to your affiliate marketing business. It could just be the catalyst you need to turn your business into a profit-generating machine!

Find The Right Affiliate Marketing Niche That Rakes In The Green!

So you’re ready to become an affiliate marketer, but you have absolutely no idea where to start. You’ve tried doing your own research, but you’ve only stumbled across entrepreneurs who try to push their products onto you with promises of untold riches. You’ve even bought a few e-books on affiliate marketing, but they seem to be more about promoting a certain internet marketer’s products rather than real valuable tips on affiliate marketing. If you’re just about ready to throw up your hands in frustration, there’s still hope! Affiliate marketing is definitely a field where there’s tons of money to be made, but only if you take the time to choose the right products and company to promote. After all, the success of your own business depends upon the reputation and integrity of the products you’re promoting; so don’t sacrifice quality in search of unrealistic profits!

Want some more expert tips that will help you in your search for the right profitable marketing niche that will fit all of your needs? Read on!

1. Examine your own interests and expectations.

If you want to find the right market, be sure to know what subjects or products peak your interest. For example, what kind of hobbies do you have? Are you interested in specific electronic products? Do you like anything that has to do with business? By taking the time to spell out your own interests, you’ll be able to avoid promoting a company whose service or products bore you; after all, as an affiliate marketer, if you’re not passionate about what you’re promoting, your business will likely suffer!

Additionally, be sure to take the time to set realistic expectations for your business. Are you looking to become an affiliate marketer full-time, or do you just want another kind of revenue that can supplement your main income? Do you want to promote several products at once, or would you rather work with just one company or marketer? If you know what you want for your business, you’ll be able to determine which companies can work best with your schedule and financial needs and which marketers will just be a waste of your valuable time!

2. Infiltrate blogs and forums.

Still not sure which market you’d like to become a part of? Try checking out popular blogs and forums that are based around your interests. If you’re considering become an affiliate marketer for the personal development field, go to blogs and forums that are centered on the subject. Take the time to pay attention to what people say, is there a certain life coach or personal development product that’s created a hot buzz? Are there lots of links to a particular website more than another other? Chances are if there are a ton of people talking about a person or product, then there’s a good chance that you could make a ton of money by becoming an affiliate of that company. Check out these blogs and forums for a few weeks before you decide on which marketer you’d like to align yourself with; remember, research is absolutely vital to an affiliate marketer’s success.

3. Use the internet the right way.

If search engines were a source of frustration for you in your quest to find a profitable market, take a deep breath and head back to your computer. Search engines are a great way to determine the potential profit that you can make in a particular market if you know how to use it correctly! Let’s continue with our personal development theme. As a future successful affiliate marketer, you know that in order to make any kind of money, you need to see what’s being sold and how much it’s being sold for. Are there a bunch of entrepreneurs that are offering dirt-cheap e-books, or worse, free personal development products? If that’s the case, it’s probably in your best interest to ditch that niche in favor of one that can make you more money!

4. Longevity counts.

The most common mistake that newbie affiliate marketers make is ignoring the longevity of their potential niche. If you want to become a successful affiliate marketer, then you need to find a market with a long life-span and plenty of money to be made!

Are you unsure as to how to find these markets? Go back to the search engines again and type in your desired market. Ignore any results that pop up and instead focus on the ads off to the side. Write down the ads that appear and monitor them for the next couple of weeks, making sure to mark how many times they appear, or any changes that are made. Do the ads keep appearing without changing? Or did the ads disappear after only a few days? If your market has ads that are posted for a significant length of time, congratulations! You’ve stumbled onto a hungry market where internet marketers are still making tons of profit so jump on the bandwagon!

As you can see, it’s not that difficult to find a marketing niche that not only fits your interests and expectations, it also pumps out significant profit! All it really takes is some luck, a whole lot of patience and persistence, and the desire to succeed as an affiliate marketer. Once you’ve found the niche that’s right for you, be sure to sit back and relax as the profits come rolling in!

Keys To A Successful Email Campaign That Will Get Conversions

Savvy affiliate marketers know that a major key to success is to establish relationships with clients who’ve purchased a product or service from them. After all, the number one rule of business is to relentlessly follow up with clients! If you’ve got a list of clients who’ve purchased from your site, then you’re holding a great tool towards generating the kind of profits that most marketers only dream of and it will only take seconds a day!

That’s right: I’m talking about an email marketing campaign. It’s no longer enough to have website that generates loads of one-time sales. After all, if you focus solely on one-time sales, you’re not effectively using your clients and your affiliate marketing business is losing serious profit. Remember, if your site or product was compelling enough to turn an online reader into a happy customer, then chances are they are even more likely to become a loyal client, who will regard you as an expert in your marketing field. An email campaign is a great way to keep in touch with customers in your effort to provide them continual service; it can also be a major key towards promoting more products without breaking a sweat!

When starting an email marketing campaign, be sure that your clients are happy with their purchase. If you’ve got a high rate of returns, or the company or entrepreneur that you’re promoting does, it’s probably not in your best interest to launch an email campaign, as your clients will more than likely delete any emails you send. This shouldn’t present a problem, however, because you took the time to align yourself with a quality product or company, right?

The most important thing about your email campaign is to make sure that you’re providing the best content possible to your customers. Make it worth your client’s time to open that email stuff the body chock-full of tips and advice that are pertinent to your subject, or have your emails dedicated to expanding how your product or service can be used. For example, if you sell an e-book on launching a successful internet marketing business, have your emails full of relevant tips on how to overcome any obstacles that a newbie might encounter. Not sure that you have the talent or skills needed to write the kind of emails that will have your customers begging for more? Don’t waste anymore of your time; hire an experienced freelance writer that can create an email campaign worthy of your business. Soon your clients will be looking forward to seeing your emails in their inbox!

On a side note - are you worried that spammers might prevent your email from reaching any inboxes? You’re right to be anxious: due to the rapid rise of spam that pummels the average consumer’s inbox, more and more authentic marketing emails are getting lost amid all the junk. Be proactive and get your customers to sign up for a subscription list. Additionally, beware of danger words that spammers use in their subject lines, including bonus, free, special and discount, among others. If these tips don’t seem to work, try adding Re: to your subject line. It’s a sneaky little trick that some of your clients might not appreciate that much, but it’s an effective way to separate your email from the junk.

Another important thing to remember in an email campaign is to be polite! While the boom of the internet has offered a plethora of money-making opportunities, it’s also caused a rapid decline in the presence of online manners. To ensure that your emails don’t annoy your customers, avoid writing in all caps (IT GIVES OFF THE IMPRESSION THAT YOU’RE SHOUTING!), don’t use emoticons or slang and make sure to thank your clients for their valued business. Remember, your emails need to reflect your professionalism if the emails read like a blog post written by an eighth-grader, you’re not going to have a great client retention rate.

What’s one of the greatest ways to use your emails to get more profit? Offer your clientele special discounts and promotions on new products that only they have access to. Remember, you want to make your loyal customers feel special and they’ll definitely appreciate any discounts that you offer on your products or services!

If you keep all of these tips in mind when creating your email campaign, your time will be well-spent, as your emails will not only establish you as an expert in your particular field they’ll make money for you with only a simple click of your mouse!