Technology Toolkit

Recently, I had the honor of attending an exclusive event where I was able to meet with and interview some of the most influential leaders in online network marketing, including Brian Fanale, Norbert Orlewicz, and Todd Schlomer. At this exclusive event, I got the chance to pick the brains of these online marketing geniuses and find out how they’ve been able to create some of their massive success.

I had a couple of personal conversations with Brian, and he pointed out some things that they’ve done with MLM Lead System Pro that other online systems have failed to do, and I noticed a couple of things as well about Brian as a network marketing leader.

The first thing that I learned from Brian Fanale is that it’s really important to make sure that your marketing system is more about your leaders than it is about you. This is a critical element to any network marketing success, but is often ignored online. Most online leaders are hesitant to give credit to other people in their organizations where credit is due, and as a result their leaders often leave them for greener pastures. Brian Fanale has done an excellent job making sure that his marketing system is less about him and more about his team members.

The second thing that I picked up from my brief conversation with Brian is how important it is to recruit talented people to help you in your business. I’m amazed at how many online entrepreneurs try to do everything themselves, to the detriment of their own long term success. We all need help, and no one can keep doing the work of five people. Often times, network marketers ignore outsourcing their training and technical aspects of their business and try to ‘do it all’. Well, in this business you CAN’T do it all, you’ve got to surround yourself with talent if you want to succeed.

The third pointer that I got from watching Brian is how important it is to have recognition programs in place for your leaders. This can go back to what we were discussing before with just acknowledging that your leaders are making a difference, but even more so real leaders need recognition, it’s a part of who they are and they crave it. If you fail to give your leaders recognition you’ll be failing to create a sustainable, long term organization that continues to be profitable for the months and years ahead.

The fourth thing that I learned from Brian is how important it is to produce personally. Brian Fanale isn’t one of those leaders that just expects everyone else to learn how to be a leader in the marketplace without doing it himself, he has produced consistent, massive results personally for a long period of time.

Overall, I have to give Brian Fanale a huge ‘KUDOS’ for doing what he’s done and paving the way on the internet. We can all learn a lot from the simple success of this internet marketing rockstar.

Building an MLM business online can be one of the most rewarding pursuits that you’ve ever been involved in, and it can also be one of the most massively profitable ventures you’ve ever attempted. There’s always been a disconnect online, where people haven’t really understood the simple concepts that have allowed the richest people on the internet to continuously dominate every niche they’ve ventured into. What I want to cover briefly is some of the core concepts that have propelled my online success to the levels that it has reached in such a short period of time.

The biggest hurdle to the internet newbie getting online and really prospering in their business is wading through the massive confusion and ‘overwhelm paralysis’ that comes from having 100,000 gurus from all over the world all telling you seemingly contradictory success principles that do more harm than good when applied. The general advice you’re giving is to ‘buy this’ and ‘buy that’ and it never seems to stop. After you buy a small course, you’re upgraded to a slightly larger one until you’ve got no money left and your guru abandons you because you can no longer afford the advice.

Quite frankly, you don’t need to buy anything but some basic internet marketing tools to succeed online. You don’t need a course, and you don’t need a guru. What you need is LASER FOCUS that is inpenetrable to distractions, and you need to understand the foundational concepts that are going to be required to take your business to a massive, dynamic level of success.

There are four hurdles to overcome to build a massively successful, thriving online empire. The first is to simply have a good website and funnel system in place that you can drive prospects to. If you don’t have a website, you can’t make money online, period. Now, I know of some affiliate programs where you can get in with no cost, but if you’re going to try and make money with your MLM business on the internet without AT LEAST getting a website, you’re fooling yourself.

Next, after your website is up and running, you need to learn how to get traffic to your website from one source or another. Now, there are A LOT of sources of traffic, and there are a lot of ways to promote. But you absolutely can’t get by in any online business without getting a bare minimum of 100 visitors a day to your page, and it’s preferable to be able to get 1000 to see it every day.

After you learn how to create traffic, you need to learn the step by step process to tweaking your page so that your visitors turn into leads, and this is a skill set all on it’s own. What good is a webpage that can’t sell any products? Traffic that converts to sales is an invaluable asset.

The final step is learning how to take your leads, build a long term relationship with them, and profit from them again and again. This is the skill of the master online marketer, understanding that we are not only building a business, but we are building a base of relationships that we can continue to connect with and do business with for the months and years ahead, as long as there’s an internet (which let me tell you, will be a long time)…

So how do you profit from your online MLM business? It’s simple. You need to focus on whatever part of the process you’re business is breaking down at, stop over spending, and focus on becoming a master at THAT step. I’ll see you at the top, my friend!

Seven years ago, I bought my first distributor kit in the networking industry. I still remember it like yesterday. I was broke, 21 years old, had no professional connections, I didn’t have a job, and I had just moved to a new town and dropped out of college. Thinking back, it’s a wonder I survived…After the fifth day in a row of eating ramen noodles, stale cookies, and sweating all night because I couldn’t afford air conditioning, (I was in Phoenix in the middle of July), my brother Will invited me to a meeting. He called me up and said:

“David… I’m pumped, we’re going to be rich!”

Well, it didn’t take too much convincing for me. I saw those circles drawn out on a whiteboard and was almost hallucinating I was so excited. This just seemed like the EASIEST thing in the world. I mean who wouldn’t want to buy $200 in vitamins every month, and then get everyone they know to do the same?

Heck, I figured that I’d just go sponsor my five people, they’d get five, and a month later I’d be one rich guy and have AT LEAST 78,125 people in my team (give or take a few… not everyone can be rock stars, you know).

Well, to make a really frustrating story short, 3 years later I had a grand total of 36 people in my group and wanted to kill them all… These people just seemed so lazy, when were they going to get off their butt and make me rich?

The fact is I could look back at what I thought and I could say all kinds of things, but life was painful. I did EVERYTHING I was told and no matter how hard I worked and what I did, it just didn’t seem to be enough.

I did meetings and no one showed up, and if anyone did they were either homeless or had just been laid off. I walked around in shopping malls every night after work meeting people, getting business cards, approaching phone salesmen, pretending I was interested in buying cars to try and recruit car salespeople, taking walks hoping to bump into someone that wanted to start a business, hanging out in coffee shops, putting fliers on cars……I EVEN tried SELLING SOAP door-to-door (and you thought that guy was a legend…)

Well, 5 years and 3 companies later, I finally ran into some people who knew what I needed to know and I started really making it, growing a dynamic team, and having success doing traditional network marketing. (Home meetings, hotel meetings, Super Saturdays, and LOTS of one-on-ones).

You know what though?

I hated it.

Every night was spent in another person’s home, every day was spent running around meeting people. Every weekend was another one-time event, and EVERY friend I knew had heard about my business 10 times (most of them are still poor… go figure)

And that’s where Magnetic Sponsoring comes in. I ran into Magnetic Sponsoring three years ago now, and man I WISH that I would have actually paid attention to what it said. Unfortunately, it found me at a time when I was having success through other means, so I let it slip by.

Until 3 months ago.

I picked that thing up again, and it was like Mike Dillard had snuck in my house, torn out all of the pages, and replaced them with a whole new book.

I GOT EXCITED. I made a run again in this industry, but instead of chasing people, I learned that it was possible to have people chasing me. I can’t tell you my specific results because the FTC are a bunch of gangsters, but here’s what I can say…

EVERYTHING I hated about Networking is gone, and not only is my business doing better than it did in the past, but I feel like I’m adding value to people’s lives ALL DAY and night. For example, I don’t deal with stupid objections from prospects now, because I only talk to people who don’t have any objections. (This is so different from what I used to do that it’s not like night and day, it’s like comparing pitch black with standing in the center of the Sun).

So what’s my overall conclusion on Magnetic Sponsoring? It can be an invaluable asset to you in helping you prosper in your online business, and most people will be better off by having it.

Since 1992, USANA has been manufacturing and distributing products all over the world. It’s always interesting to me when I get questions from people who are asking whether or not an MLM company is a scam.

With USANA, the answer is definitely no, but before I continue in this article I just wanted to give you a quick disclaimer. I’m not affiliated with USANA in any way, I don’t use their products, and I don’t sponsor people into a USANA downline. However, I’ve been involved with the MLM profession for the last seven years and I can tell you from experience some things that you wouldn’t be able to see on the surface.

To people who are at all familiar with Network Marketing laws that have been established in the USA for more than 30 years, it becomes obvious quite quickly that USANA is not only an excellent Network Marketing company, but that they fall within all of the legal requirements of a legitimate home based business in every established economy in the world.

Not only does USANA meet with strict FTC guidelines, but they have won several international awards for their compensation plan, products, and how they treat their sales force. Quite frankly, USANA is a positive force in the MLM profession world wide and many companies would do good to envy the work that they’ve done over the last 17 years.

This question generally stems from a lack of understanding of the legal parameters for MLM businesses in the United States, and mistaking a legitimate Multi Level Marketing opportunity with a Pyramid Scam. Most people who don’t understand law haven’t taken the time to study the background behind the cases that took place in the early 70’s in the USA. You just have to look at a few aspects of USANA to know that they provide legitimate value to the market place.

First of all, they have an excellent science based product. This is one aspect of USANA that no one can touch. There are more scientific articles written about USANA’s nutritional products than almost any other vitamin company on Earth. I don’t even use their products (although I’m thinking about it), and I can’t deny this.

Second, their compensation plan has one of the most balanced payouts in the MLM industry. While I don’t particularly like binary compensation plans (they’re just not my preference) they have been proven to work with excellent results in the MLM industry over the last 10 years, and USANA has a pay plan with higher average earnings than almost any company that exists. This compensation plan has been tested against all international regulations and stands on it’s own.

Third, look what the actual distributors who have been with the company a long time are saying about it. It’s a pretty rare phenomenon to run into a company with such raving reviews from even the people who aren’t earning the big checks. The verdict is simple – USANA is NOT a scam.

If you’re going to become involved in the USANA business, rather than wasting your time wondering whether or not this business model is a scam, it would greatly benefit you to learn instead the critical skills that you need to understand to take your USANA business to the next level, and recruit your first distributors.

Mark Yarnell is the bestselling creator of “Your First Year In Network Marketing”, “Self Wealth”, and a number of others that have been classics concerning the MLM profession. Recently, I had the opportunity to interview with Mark and ask him some questions about the principles that have allowed him to create such a dramatic amount of prosperity in the MLM profession. I learned some valuable information during our conversation that I wanted to share with you.

Mark Yarnell is simply not a traditional MLM distributor. Rather than preaching that you need to build your business in a way that duplicates, he thinks its a bunch of hogwash. The truth of the matter that Mark Shares is that you don’t need to copy your upline leader to be a success, but you need to be yourself. What matters is that you sponsor as many distributors as you possibly can.

A few years ago when I was struggling in my own MLM business, I ran across Mark’s books and I read his controversial views on MLM duplication and I about fell out of my chair. It was incredible to me that someone with this much influence was putting himself on the line with such strong statements. One of the things that he told me was that the plain and simple truth that’s behind the success of the greatest Network Marketers in the world is that they all have built a business in a way that is entirely unique based on their own individual set of skills, beliefs, and talents.

He painted a hilarious illustration talking about how if you accidentally got in a car crash and sponsored the other person in your business, you wouldn’t go around town crashing into cars hoping that you’d sponsor another one. It’s a stupid example, but one that paints a good picture. Building a business in the MLM profession is about creating relationships, not copying your upline leader.

Perhaps the most important thing I learned in my interview with Mark Yarnell, though, is that building an MLM business is really about the numbers. There are all kinds of ways we can try and justify other explanations, but the truth is that if you look into any MLM organization in the world, approximately one out of every 30 people who join an MLM business go nuts and start making a few thousand dollars a month. About one out of every 100 people make a six figure income in most companies, and about one out of every thousand people hit the mid six figures to seven figure level annually.

Knowing the numbers simply creates one question: how can you create an unbelievable rush of people who are swarming into your opportunity? Also how can you coach people together in a team environment that allows everyone to learn the skills that they need to break through? One thing I learned from Mark Yarnell is that although you’ve got to train people on how to be successful, in the end you just can’t fight the numbers, you’ve got to embrace them, and when you have enough people in your team combined with an EXCELLENT company and a great team culture, there’s magic that happens for everyone.