Reciprocal Linking Techniques

Getting into the top ten ranks of a search engines for a particular set of key words is the success parameter for a website. Each search engine has different norms to decide the toppers. I shall be discussing those of search engines that count.

Google takes link popularity into consideration for their rank list. Link popularity is roughly the number of other sites that have a link to your directory. To get link partners you need to identify sites that have similar content. Send requests to such sites for an exchange and reciprocate by putting their links on your site. This requires correspondence with the webmasters. Include a summary of your site and your willingness to display their link on your page in return for the same favor from their part.

For beginners, it may take a couple of months to bring in adequate number of link partners. While the new partners start trickling in, ensure that their links appear on your site and at the same time check out for your link on their pages.

To find prospective partners I usually do a search using keywords or simply search for “link exchange”. You need to identify similar sites by going through each result and also have to make sure that they have a link exchange facility.

Initiating the process will slowly start building traffic to your site which will have a direct impact on your popularity with the search engine. The initial trickle will evolve in to a cascade and there will be no turning back.

The advance of IT has opened up whole new avenues for minting money. Internet is teeming with millions of users. I have learned from experience that a strategic input of ideas and proven methods do wonders in the affiliate marketing scenario.

Of course you need to have a website to begin with. It is the traffic to your site that brings in all the cash. Who is the pied piper that lures net surfers to a particular page? It is the same method, which is split up into specific tasks, that does the trick. Since all the tools of the trade are available to every one, it is quality alone that draws the line between a popular link and a site that in a liability.

The links placed in your posts or articles on other directories is a major source for traffic. Having published an article with a link necessarily need not make a reader want to visit your site. The contents should be rich and informative enough to compel a visitor to click on the link. Some times I make the curiosity factor come into play. Make them curious enough to click on the links.

So it is the quality and quality alone of your articles that count. The standard and reputation of the directories where you put in your posts also do matter a lot.

A quality post will not look like an advertisement and instead imparts great tips and knowledge to its users. This builds your goodwill along with repeated visits of users. So do not stop after having posted a few articles and gained a lot of visitors. Keep up the articles adhering to their good quality content and identifying new forums, blogs and directories to put in your posts.

Free Link Exchange

The basic idea is to increase traffic to a new or an existing site. Adding links require your site to look appealing to other link owners. I always ensure that my sites get a crisp and welcoming look before taking on the task of link building. Easy maneuverability through the site makes it appear user friendly. One of my best kept secrets is placing the “add your link” tag in a prominent position. After all, the purpose of the whole exercise is to make people accept you as a link partner and your dress code do count a lot.

Will you be comfortable in paying for a link display? It is always a good idea to think from the other person’s side. I never demand a fee for displaying links in my sites. The direct purpose of link exchange itself is not revenue generation. Therefore, going for free link exchanges is the best way to attract people to your directory.

You should maintain a hassle free method for others to submit their links with you. Since this is a redundant process, an automated system will naturally make visitors find the time to partner with you. I always insist on keeping the procedure way too easy. Asking for only the bare minimum information and avoiding email verifications are all simple tricks that save time.

The time factor for a link to appear is very important. To introduce a simple process for the administrator to visit, add or delete a link shall end a lot of frustration. Adding an automated email response system for every link enquiry is a bonus and says volumes for your good will.

Summarizing the above in their chronological order will make this easy to enact.

1. Give a dashing and appealing look to your website

2. Place the “add your link” button prominently.

3. Make the link display service a freebie.

4. Keep the whole process hassle free. Automation is the key to this.

5. Ensure that a new link appears within a day of submission.

6. Systematic follow up

Automated free link exchanges had made most SEOs heave a sigh of relief. Normally it takes me more than a couple of months to go through the laborious process of manual link building to achieve what a free link exchange directory does within a span of twenty four hours.

The whole process is automatic and no email confirmation is required to activate a link. Simply updating my own pages to include the new partners ensured additional links everyday. My first sign-up with such a directory gave me nearly a thousand link partners in a day!

But this is not a free service. You need to pay only if you had achieved the desired results. In fact, you have to make any payments only if you were able to reach a ranking of 0-2. Usually the annual fees come under $50.

The purpose of the whole exercise is to increase your search engine ranking and thus make your site pop up on top of the results for a particular set of key words. A free link exchange also has the following added advantages:-

1. Saves a lot of time compared to manual link exchanges.

2. It boosts the number of visitors to your site in a very short time

3. It enhances the popularity of your site with search engines.

4. The sheer volume of exchanges makes this leagues ahead of a manual exchange program.

5. Your server is freed from the tasks of operating automated tools.

6. This is a guaranteed job. If your link partner fails to display your own link, they will be deleted from the whole works.

7. The value of your payment is guaranteed as you need pay only after having attained results.